Over three decades, I have been a founder, entrepreneur, and executive board member driving digital transformation.
Over three decades, I have been a founder, entrepreneur, and executive board member driving digital transformation.
The Philosophy.
I have been dedicated to ambitious entrepreneurial ideas and their effective realisation for over 30 years.
“Integrity” became my entrepreneurial leitmotif through a real key and successful experience. After all, the truth is always the best strategy.
With the same conviction and passion, I now act for families and owners to safeguard their interests and shape their companies in a successful, modern and scalable way.
The strategy.
From an entrepreneur for entrepreneurs.
Families and owners benefit from the end-to-end operational modernisation and digital transformation of their holdings and medium-sized companies.
They deserve the most integrity-driven partners and demanding solutions. At the same time, established offerings from large management consultancies often do not match the culture and size of the company.
We close this gap.

Founder. Entrepreneur. Executive.
Whether in a small student-run business, a hyped start-up, or a publicly traded international corporation: the challenges are fundamentally the same.
Over three decades, I have distilled, internalized, and successfully applied the essence of digital transformation for companies, their business models, and their employees.

The essence.
In my fourth professional decade, I am actively supporting companies in realizing their ambitious entrepreneurial visions.
With the enthusiasm as an entrepreneur.
With the experience as a manager.
With the empathy as a human.
There are successful entrepreneurs. There are experienced managers. Alex Betz combines both.
He has been an innovative entrepreneur and board member of S-DAX companies for over three decades.
That’s why we understand the entrepreneur. We translate his vision into a professional target picture.
This we operationalise until it succeeds. We go every extra mile. Whatever it takes.
There are successful entrepreneurs. There are experienced managers. Alex Betz combines both.
He has been an innovative entrepreneur and board member of S-DAX companies for over three decades.
That’s why we understand the entrepreneur. We translate his vision into a professional target picture.
This we operationalise until it succeeds. We go every extra mile. Whatever it takes.
Board member in two listed investment companies.
Focus on leadership, operations and digitalisation.
Founder & CEO of two digital platform ventures.
As CEO, both market-leading and sustainably established.


My professional background.
At the age of 21, while studying business administration at Ludwig-Maximilians University Munich, I founded my first small company by the Ammersee. We developed software for emission houses, banks, and financial service providers—within three years, we became the market leader.
My work gained attention in the fund and real estate industry. In 1996, my thesis on the profitability of real estate funds was awarded first place by the prestigious research prize of the Society for Real Estate Economic Research at the EBS European Business School and was published in a series of dissertations. At 25, I conceptualized, calculated, and prospected the Hotel Adlon at the Brandenburg Gate in Berlin as a closed real estate fund.
Building on my entrepreneurial and professional experiences, in 2000, I founded the first digital platform for the analysis, mediation, management, and trading of closed funds. This platform developed extraordinarily until the financial crisis triggered by Lehman Brothers in late 2008.
From 2010, I further developed my leadership experience in two SDAX-listed companies, initially as a board member for products and sales at the leading issuing house for closed funds of that time. Later, I transformed a large European real estate investment manager as a board member for operations, digitalization, and IT with over EUR 55 billion in assets under management, continuing until 2022.
Since 2023, I have been actively supporting companies in successfully realizing their ambitious digital visions. Currently, this includes a medium-sized provider of precious metals, whose billion-euro revenues are now being digitalized and scaled internationally.

My Internet Story.
Just as my startup was launched, the Dot.com crisis immediately hit the market of young internet companies. Our venture capital was quickly running out. In a pivotal move, we sold a 10% stake for 5 million Deutsche Mark to a strategic investor.
“Just tell the truth,” my girlfriend advised during breakfast. Taking her advice, I convened an extraordinary shareholders’ meeting and informed the investor that my co-founder was frivolously spending the much-needed money to reach our break-even point.
Following a fierce takeover battle, Germany’s leading law firm grew richer, and I became the proud owner of a startup built on an ambitious business plan and a lot of hope. Additionally, I acquired a considerable amount of debt—I prefer not to disclose the amount even 20 years later, as my banker might be among the readers. To demonstrate a certain intent to repay, I pledged my house, which also served as the “Headquarters” and was acquired because my previously founded student company had quickly become a market leader in its niche. As a reward to myself, I bought a bright blue Carrera 4 Targa, a decision that still embarrasses me in front of my former classmates at Ludwig-Maximilians University.
Three years later, I found myself in my newly occupied office in a trendy old brewery by the Ammersee, meeting with investment bankers who had traveled in a private jet from New York. Cold drafts seeped through the cracks of what used to be a loading dock, but the view of the Ammersee and even the Zugspitze on clear days was unmatched.
Doubting my school-level English after my presentation, I double-checked with them as it involved a quarter-billion euros. The CFO reaffirmed the investment decision, emphasizing, “For three reasons: Integrity. Integrity. Integrity.” Everyone nodded agreeably.
I took it as a confirmation that they believed I could successfully implement the ambitious plan with my team and their money. And that’s exactly what happened.
It appears that honesty really does pay off. Thus, I elevated “Integrity” to my business paradigm and married my girlfriend.
The investor, the once-proud US investment bank Lehman Brothers, is famously bankrupt, but I am soon celebrating my silver wedding anniversary.